JULY 20, 2021

J. SUPPLY CO. HOLDINGS CHARTS A NEW COURSE WITH NORTHERN HELM INC. ACQUISITION

ONTARIO - Cannabis retailer Northern Helm Inc. has been acquired by J. Supply Co. Holdings (JSH), which operates J. Supply Co. retail stores in London, Windsor, and Thunder Bay, Ontario, with a Guelph location coming online next month. With 11 retail stores across both brands slated to open by the fall — including Northern Helm’s recently-opened outposts in Bowmanville, ON; Kingston, ON; and on Toronto’s beloved Danforth Ave.—the acquisition has positioned JSH and Northern Helm for significant scale through 2021 and beyond.

“This acquisition is just the beginning of many more announcements to come,” says Xristos Silaidis, CEO of JSH, adding that the businesses will continue to operate as separate entities within a combined brand house. “We’re really excited to bring the Northern Helm team and licensees into the JSH organization. Their experience and knowledge will help develop our plans for building our network and brand house over the coming months and years.” The brand house, which will continue operating both banners with a combination of corporate and licensed stores, is positioned to leverage strengths from both businesses and its numerous licensees to accelerate growth and sustainable expansion. It serves to empower local owners and operators across Ontario, a model which fosters a deep sense of community and understanding of each local market.

“This deal allows Northern Helm to continue following our aggressive plan of expanding into new markets,” says Northern Helm Founder David Côté, who will remain CEO of Northern Helm while also taking the position of COO of JSH. “JSH opened one of the first legal cannabis stores in Ontario, and have been leading the charge ever since. It’s great that each of these banners target distinct markets, allowing the combined business to better serve each community we enter.”

J. Supply Co. is a place created to allow all adults to safely access everything cannabis has to offer. Stylish and approachable: locations provide a safe, engaging, informative, and discovery-based experience for the recreational cannabis market. The stores have a modern sense of style that serves the diverse range of discerning clientele.

Northern Helm offers a carefully-curated selection of products in various formats, including edibles, beverages, concentrates, and more. All elements of the store—from clean layout to team training—are designed to ensure guests find the products that suit their needs with ease.

For more information, please visit www.jsupplyco.com and www.northernhelm.com.